Focus groups are extremely valuable in obtaining consumer information. Conducted as informal discussions with members of your target audience, they provide honest and insightful information about the attitudes, values and behaviours of consumers
We have various packages available which range from three focus groups of between six and ten members of your target audience with full transcription of the discussion and evaluation report.
Fresh Finesse have experience in the development of sensory evaluation forms and conducting informal tastings with typical consumers. This research is vital for new and/or improved products entering the market or for those that are not performing as expected.
We have a skilled team ready to coordinate and facilitate your market research. In the long run, this research helps to maximise your marketing dollar and increase market impact.