About Us

Fresh Finesse has made a big impact on the food marketing space in WA since Noelene Swain established the business in 1994 as a boutique agency to provide a depth of specialist skills and experience in strategic marketing of fresh food.

About Fresh Finesse

Fresh Finesse passionately supports fresh food producers and manufacturers to build the profile and profitability of local food brands into thriving food businesses.

Innovation in marketing of fresh produce lead to Noelene being awarded the inaugural Australian United Fresh award for Outstanding Personal Contribution to Food Marketing.

Our approach ensures collaboration is central to developing your brand and with strategies that reflect realities of your business and budget.

Contact Us

Our Clients

Fresh Finesse have been delighted to partner with business and industry groups to grow their demand for fresh local food, including:

Why Work with Us

Proud to build value for local food producers

Food Marketing Specialists

Specialist expertise in food, health, nutrition, marketing and public relations ensures effective integrated marketing strategies to transform your food brand.

Collaborative Approach

We will get to know your business, then deliver a smart, solid plan of action with fresh ideas, flexibility and value for money

Committed to Local

Fresh Finesse is passionate about building thriving local food brands built around health, sustainability and local communities

25 Years of Award Winning Service

Providing award winning marketing in the fresh food sector for over 25 years, Fresh Finesse is recognised as a leader in this field.

Personal Service

Detailed planning and professional experience in planning and implementation ensures premium results without stress or overwhelm.

Our Values

Committed to helping business thrive

Local Sustainable Healthy

We are passionate about transforming ambitious local foods into priority bands and thriving businesses. We value local food producers, the environment and the health of the community.

Committed to Solutions

We know what we do or don’t do can impact others. Reliability and consistency is our jam. We follow up and follow through with finding effective solutions.

Get Better Every Day

We own our wins and our mistakes every time. Each day we bring our best. We know the difference a positive attitude makes. Learning never stops. We love what we do, we do it well.

Make Magic Happen

Customer service and results are vital to success. We aim to pull a rabbit out of our hat for our partners each and every time. We know responsiveness is a key ingredient to our success.

Collaborative People

We believe real success happens through collaborative partnerships. Our aim is to foster win-win lasting relationships amongst our team, our partners, organisations and communities who share our values.